Age, Gender, and Location of Users: An Overview

  1. TikTok audience insights
  2. Demographics and psychographics
  3. Age, gender, and location of users

Understanding the age, gender, and location of users is essential for any marketer looking to maximize the reach of their message. Knowing the demographics of your target audience helps to hone your strategies and craft messages that resonate with a particular age group, gender, or location. In this article, we provide an overview of the age, gender, and location of users across different platforms, including TikTok, to help you gain better insights into your target audience.

Gender Demographics

The gender demographics of TikTok users have shifted significantly over time. In 2020, the majority of users are female, with 58% identifying as female and 42% identifying as male.

This is a change from previous years where the ratio was much closer to 50/50. Understanding the gender demographics of TikTok users is important for marketers, as it can help them tailor their messages to their target audience. For example, a brand targeting female users would want to use language and visuals that appeal to women, while a brand targeting male users would want to use language and visuals that appeal to men. In addition to age and gender, understanding the psychographics of TikTok users can also be beneficial to marketers. Psychographics refer to the mental traits and characteristics of an individual that can be used to determine their interests, beliefs, and values. By understanding these psychographics, marketers can craft more effective messages that resonate with their target audience.

Location Demographics

The location demographics of TikTok users are an important factor for marketers to consider when targeting their audiences.

Understanding the geographical distribution of users can provide valuable insights into their preferences, interests, and behaviors. TikTok’s user base is largely concentrated in certain areas of the world. According to Statista, TikTok is most popular in China, followed by India and the United States. Other countries with large numbers of TikTok users include Japan, Russia, Turkey, Brazil, and Indonesia. In the United States, TikTok is most popular in California, Texas, and Florida.

However, the platform is gaining traction in other parts of the world as well. TikTok’s user base is also highly concentrated in certain age groups. According to Statista, the majority of TikTok users are between the ages of 16 and 24. This age group makes up more than half of all users, with older users accounting for a significantly smaller portion of the population. The gender demographics of TikTok users are also worth considering. According to Statista, the platform has a larger female user base than male user base, with women making up 55% of all users. This indicates that marketers should tailor their strategies to appeal to female audiences.

Age Demographics

TikTok has experienced a surge in usage since its launch in 2016, and this has been reflected in the age demographics of its users.

Initially, the platform was most popular among teens and young adults, but over the years it has become increasingly popular among older users. In 2020, the majority of TikTok users were aged between 16 and 24 years old, accounting for 50.2% of all users. However, the 25-34 age bracket had the second highest share of users, at 24.6%. This indicates that older users have become increasingly engaged with the platform.

The demographics of TikTok have also shifted in terms of gender. In 2020, 58.3% of TikTok users were female and 41.7% were male. This represents a change from 2017 when 54.5% of TikTok users were male and 45.5% were female. This shift may be due to the increasing popularity of influencers on the platform and the fact that females are more likely to engage with influencer content than males. It is also important to consider the location of TikTok's user base.

The majority of TikTok's user base is based in India, where it holds a market share of 31%, followed by China (29%), the United States (17%), and Brazil (7%). This reflects the global nature of the platform, which has made it increasingly popular among international audiences.


Psychographics refer to the psychological characteristics of an individual, such as their values, interests, and attitudes. Understanding the psychographics of a particular group of people can help marketers better target their audiences by providing insights into what motivates them and how they think. With regards to TikTok users, understanding their psychographics can provide marketers with invaluable insights into how to reach and engage with this audience. When it comes to TikTok users, there are certain psychographic traits that are more common than others.

For example, research shows that TikTok users tend to be creative and open-minded, with a strong interest in exploring new ideas and trends. They are also highly social, with a strong desire to interact with others and stay connected with the latest trends. Additionally, they tend to be tech-savvy, with an interest in using technology to enhance their lives. Another important psychographic trait of TikTok users is their openness to different cultures and lifestyles. This is likely due to the platform's focus on diverse content and global reach.

As a result, many TikTok users are open to experiencing new things and exploring different cultures, which can help marketers tailor their messages accordingly. Finally, it's important to note that TikTok users tend to be highly engaged with the platform. This can be seen in the amount of time spent on the platform and the number of videos watched. This level of engagement provides marketers with an opportunity to create content that resonates with their audiences and encourages further engagement. In conclusion, understanding the psychographics of TikTok users is essential for marketers looking to target this audience. By understanding their values, interests, attitudes, and behaviors, marketers can create content that resonates with this audience and encourages further engagement.

Michele Dinges
Michele Dinges

Hardcore beer aficionado. Passionate bacon junkie. Freelance beer enthusiast. Amateur zombie ninja. Professional social media specialist.

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